1. Is Unilever providing value to their Indian customers? In what ways? Consider the four types of utility when forming your answer.

2. Considering the competition Unilever is receiving from Procter & Gamble and other companies, in what creative ways could Unilever change their Wheel detergent product offering to differentiate it from competitors’ offerings?

3. What principles should be used to determine if a product is a good fit for a BOPM market? Are there products that should not be offered to BOPM consumers? Should this issue be decided by marketers, governments or consumers?

4. Is it ethical for marketers to try to make money off people who are living at a subsistence level? Should companies only market their products to people in certain income classes? What factors should a marketer take into consideration when trying to answer these questions?