Marketing Management(3rd edition)
Authors:
Mark Johnston, Greg Marshall
In Stock
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Total Price:
$75.06
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1259637158, 978-1259637155
Book publisher: McGraw-Hill Education
Book Price $0 : Marketing Management by Mark Johnston and Greg Marshall is an essential textbook that provides insights into contemporary marketing strategies, combining theoretical frameworks with practical applications. This comprehensive third edition explores the dynamic field of marketing, emphasizing critical concepts like market segmentation, consumer behavior, and strategic planning. The authors present a clear and concise explanation to empower readers with the skills to assess and adapt marketing strategies effectively. The book is structured methodically, featuring a detailed table of contents that guides readers through complex topics seamlessly. Additionally, a solution manual is available to enrich the learning experience, offering solutions to the complex case studies and marketing scenarios presented within the chapters. An answer key facilitates self-assessment, allowing students to gauge their understanding of key marketing concepts. This textbook is renowned for its engaging case studies that provide real-world perspectives on marketing management and strategic decision-making. It has been received positively in both academic and professional circles for its practicality and depth. The book emphasizes the importance of integrating new digital marketing trends, including social media strategies and the impact of data analytics, thereby ensuring its relevance in today's fast-paced marketing environment. Overall, Marketing Management is a fundamental resource for students and professionals seeking to excel in the world of marketing by utilizing a well-founded, strategic approach.
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