Apple Computers was founded, in 1976, by college dropouts Steve Jobs and Steve Wozniak, who wanted to make computers more user-friendly so people could use them at home and at work. The company’s first major success—Apple II launched in 1977—revolutionized the computer industry with the introduction of the first-ever color graphics. On the heels of explosive growth, Apple went public in 1980. Several years later, in 1983, Jobs hired John Sculley, CEO of PepsiCo at the time, as Apple’s CEO—a decision that backfired when, in 1985, Scully ended up firing Jobs.......

1. What are the key factors contributing to Apple’s phenomenal success?

2. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation?

3. How important was the iPhone to Apple’s current success? Discuss the significance of the iPad and Apple Watch launches to Apple’s new-product development strategy.