Marketing Management(16th Global Edition)
Authors:
Philip Kotler, Kevin Keller
In Stock: 2 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$0
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1292404817, 9781292404813
Book publisher: Pearson
Book Price $0 : Philip Kotler and Kevin Keller's 'Marketing Management' is a cornerstone text in the field of marketing, offering an in-depth exploration of strategic marketing planning. The 16th edition of this seminal work provides comprehensive insights into the dynamic and evolving field of marketing management. The book delves into critical concepts such as consumer behavior, market segmentation, targeting, and positioning. The authors emphasize the importance of creating customer value and sustaining competitive advantage, presenting methodologies for effective branding and developing customer-centric marketing strategies. One of the key aspects of the book is its attention to the digital transformation in marketing, introducing case studies on digital marketing trends and the use of AI in marketing analytics. The structured table of content allows for easy navigation through various marketing topics and methodologies. This edition also includes an updated solution manual and answer key to aid educators and learners alike in grasping complex marketing concepts in practical scenarios. The discussions on integrated marketing communications underscore the necessity of a cohesive approach in aligning company practices with strategic goals. Reception of the book continues to be positive, praised for its practicality and the applicability of its frameworks in real-world situations. Readers can acquire this cheap book as a cost-effective solution manual without sacrificing quality.
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