Describe the creative strategies involved in developing an effective communication campaign.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:06 AM

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Describe the creative strategies involved in developing an effective communication campaign.

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Developing an effective communication campaign requires creative strategies that capture attention convey a clear message and drive the desired respon...View the full answer

Marketing Management

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