How can tourist markets be divided into groups that share common characteristics? What are the segmentation criteria

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How can tourist markets be divided into groups that share common characteristics? What are the segmentation criteria that can be applied, and which of these do you consider to be the best for a DMO to use and why?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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How can tourist markets be divided into groups that share common characteristics? What are the segmentation criteria

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Tourist markets can be divided into several groups that share common characteristics The following are the commonly used segmentation criteria 1 Geogr...View the full answer

Marketing And Managing Tourism Destinations

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