How does a product idea differ from a product concept and a product image? Where do these

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How does a product idea differ from a product concept and a product image? Where do these concepts fit in the new product development process?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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How does a product idea differ from a product concept and a product image? Where do these

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Marketing An Introduction

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