Why are customers increasingly vital in the creation of innovative new products and services? How has this

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Why are customers increasingly vital in the creation of innovative new products and services? How has this come about?

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Marketing An Introduction

ISBN: 9781292294865

14th Global Edition

Authors: Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

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Question Posted: Mar 20, 2024 03:00 AM

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Why are customers increasingly vital in the creation of innovative new products and services? How has this

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Marketing An Introduction

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