How much should IKEA customize its products and retail environment to fit local tastes? Could excessive customization

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How much should IKEA customize its products and retail environment to fit local tastes? Could excessive customization hurt its brand identity?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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How much should IKEA customize its products and retail environment to fit local tastes? Could excessive customization

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As stated above IKEAs success can largely be attributed to the adap...View the full answer

Marketing Management

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