IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEAs
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IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of IKEA’s strategy, especially as the company continues its global expansion.
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Related Book For
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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