How should Unilever manage these brands in the future? Should it try to find a universal positioning
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How should Unilever manage these brands in the future? Should it try to find a universal positioning that fits both brands?
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For the future Unilever understands that it must keep the Axe brand fresh relevant and cool i...View the full answer
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Related Book For 
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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