Is setting prices based on ones willingness to pay fair? Does it create value for customers? Does

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Is setting prices based on one’s willingness to pay fair? Does it create value for customers? Does it create value for the firm?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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Is setting prices based on ones willingness to pay fair? Does it create value for customers? Does

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Marketing Management

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