What kind of unbundled pricing strategies or fees would you recommend for other service industries like hotels,

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What kind of unbundled pricing strategies or fees would you recommend for other service industries like hotels, restaurants, or cruise lines given the relative success of such fees in the air travel industry?

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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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Question Posted: Aug 22, 2015 03:25 AM

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What kind of unbundled pricing strategies or fees would you recommend for other service industries like hotels,

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Unbundled pricing strategies have taken hold in the airline industr...View the full answer

Marketing Management

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