The three stripes logo on all adidas products is an important element of the brand, designed to
Question:
The “three stripes” logo on all adidas products is an important element of the brand, designed to help consumers identify that the product comes from adidas. Originally, all of the company’s products were branded under the adidas name; however, over time the company has developed some sub-brands to serve specific target markets.
1. How does a logo build brand recognition? What benefits does adidas hope to realize by consistently using the “three stripes” logo on its products?
2. How would you describe adidas’ core brand identity? What sub-brands has adidas developed?
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1 Brand Equity Starting out firms must slowly build recognition of their brand on the road to brand equity Brand equity refers to the positive or nega...View the full answer
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Gabriela Rosalía Castro
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