The world has rapidly gone online, social, and mobile. And no company is more online, social, and mobile than Facebook.

Despite the growing number of social media options, Facebook continues to dominate. In little more than a decade, it has accumulated 2.2 billion active monthly users—approximately 30 percent of the world’s total population—and some 1.7 billion people now access the network on a mobile device. More than 1.5 billion Facebook members already log on daily, and eight new Facebook profiles are created every second. In the United States, more collective time is spent on Facebook than on any other website. Together, the Facebook community uploads 350 million photos, “Likes” 5.8 billion items, and shares 4.75 billion pieces of content daily.

Having achieved such phenomenal impact in such a short period of time, Facebook can attribute its success to a tenacious focus on its mission—“to give people the power to share and make the world more open and connected.” It’s a place where friends and family meet, share their stories, display their photos, pass along information, and chronicle their lives. Hordes of people have made Facebook their digital home 24/7.........................................

Questions 1. Is Facebook’s mission statement market oriented? Explain.
2. How is Facebook’s strategy driven by its mission?
3. Is it wise for Facebook to give away it technologies for free? Why or why not?
4. As it moves forward in fulfilling its mission, what challenges does Facebook face in the future?