What are the major components of IMC, and how is each component defined?
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What are the major components of IMC, and how is each component defined?
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IMC stands for Integrated Marketing Communications and it is a strategic approach toward marketing in which all modes and methods of marketing are com...View the full answer
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Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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