Which benefits do DMOs gain from following the IMC approach?
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Which benefits do DMOs gain from following the IMC approach?
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Destination Marketing Organizations DMOs can reap various benefits from following the Integrated Mar...View the full answer
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Branice Buyengo Ajevi
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Related Book For
Marketing And Managing Tourism Destinations
ISBN: 9781032380698
3rd Edition
Authors: Alastair M. Morrison
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