What were the key factors that undermined the effectiveness of Burger Kings communications over the years?
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What were the key factors that undermined the effectiveness of Burger King’s communications over the years?
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Some of these factors included a series of ineffective advertising camp...View the full answer
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Ashish Bhalla
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Related Book For
Marketing Management
ISBN: 9780135887158
16th Edition
Authors: Philip Kotler, Kevin Keller, Alexander Chernev
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