Why is it important for a DMO to gather research data on the business events held within

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Why is it important for a DMO to gather research data on the business events held within its jurisdiction, and what types of statistics should be collected?

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Marketing And Managing Tourism Destinations

ISBN: 9781032380698

3rd Edition

Authors: Alastair M. Morrison

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Question Posted: Jan 22, 2024 05:00 AM

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Why is it important for a DMO to gather research data on the business events held within

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A Destination Management Organization DMO plays a critical role in promoting and managing tourism in a given place When it comes to business events ga...View the full answer

Marketing And Managing Tourism Destinations

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