New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
marketing research
Marketing Research: A Practical Approach 1st Edition Bonita Kolb - Solutions
Why is the analysis of qualitative data an entirely different process from the analysis of quantitative data?
Why would it be critical to train survey takers who were going to conduct a survey of students?
What information would be important to include in a covering email or letter when conducting a survey of students’ opinions of their professor?
Which population groups would be most willing to complete online surveys?Why do you believe this is the case?
What would be the advantages and disadvantages of using online surveys on the current employment of school leavers and university graduates?
Why is it becoming more difficult to get people to respond to any survey?
Where would be the best location to hold personal interviews on a personal care product? Why?
Why would you recommend either researcher- or self-administered surveys when conducting a research study that used recent immigrants to the country as a sample?
What would be the advantages of conducting self-administered surveys of professors about their teaching methods?
How should a survey form be changed if it is administered online?
Why does an online survey form need to go through the same development process?
Why is testing of a survey form important?
How would you respond to the argument that survey questions should be written so that management get the results they want?
Which type of question answers would work best for your student survey?Why?
Why is it sometimes better to use a rating question rather than a ranking question?
Which of the general rules for writing survey questions would be most important to remember when writing a survey form for students?
Why would it be useful to meet with university officials before such a survey is undertaken? What should be discussed at these meetings?
What are three research questions regarding student activities that would be appropriate for survey research?
How would you determine the sample size for the above study?
Which probability sampling method would you recommend to determine the number of students who plan on going on to obtain an additional degree?
Which nonprobability sampling method would you recommend should be used for a survey on what classes should be offered in your degree program? Why?
How could a sample frame be determined for members of a church congregation?
Why is it necessary to understand the standard error of the population when conducting a survey of how much time students spend doing homework?
Can you give an example of a population at your school or college that would be best surveyed using a census?
What would be the advantages of using a sample versus conducting a census for a sports study?
If you were to conduct a survey of students’ favorite sports, would you use a census or sampling?
Describe the grounded theory research process and why it needs to be adapted in the field.
For what type of studies would you recommend the use of grounded theory?
How can logs and cameras be used to allow the research subjects to participate in the research?
What are the issues that result in it taking longer to gain permission to conduct ethnographic research?
Why is ethnographic research growing in popularity?
What type of observation would you recommend for a study of how students use the library at your university?
What type of projective technique would you recommend if you wanted to find out students’ attitude toward this class? Why would you recommend this technique?
Why are projective techniques sometimes used in focus groups? Why would some researchers argue they should not be used?
How could expert interviews be conducted online?
Why should interview questions be tested?
Why would it be important to consider psychographic characteristics when determining a participant profile for intercept interviews on dance club attendance?
What is the difference between causal and consequence interview questions?
What three questions could be asked of students during an intercept interview regarding their music purchases?
Why should expert interviews be part of a study on why students drop out of college?
What different types of questions would be asked during the questioning and probing stages of the above interviews?
Why would you argue that a research study of students’ attitudes toward drinking should use interviews rather than focus groups?
What would be the advantages and disadvantages of using an online focus group to discuss older consumers’ purchasing of travel tours?
Why would nominal grouping be used to conduct a focus group that discusses better ways to promote HIV awareness on campuses?
How could Tuckman’s Stages of Group Dynamics be used when conducting a focus group that consisted of sports fans from rival teams?
Which is more important to a focus group’s success – a skilled moderator or the right participants? Support your argument.
Why would moderators be able to obtain better data when they have empathy with the research subjects?
Why should both management and researchers be involved in the development of a participant profile?
What argument would you present to management for the expense of conducting both a focus group and a survey on the food service available at a university?
What issues could be explored using a focus group made up of students?
How would you answer the claim that focus groups are not useful because too few participants are involved?
What are the advantages and disadvantages of using focus groups to explore the consumer preferences of young people?
If you were conducting research to determine why students were not enrolling at your university, what segmentation characteristics would you consider important when choosing participants?
Why could it be argued that psychographic characteristics are even more important to consider than demographic characteristics?
Which characteristics that might be used when choosing participants for a qualitative marketing research study on cosmetics do you feel are the most critical?
What argument could be made for including participants who have an existing relationship with a researcher?
What would be the steps in using purposive sample selection for finding participants for a study of professors’ attitudes toward student athletes?
How could snowballing be used to choose participants for a focus group on the entertainment choices of students involved in alternative lifestyles?
Can you name a situation where you feel it would be more appropriate to use a professional recruiter to find research subjects?
How could the use of incentives to recruit participants bias the outcome of the above study?
What type of problems would you encounter when recruiting research participants for a study on young people’s opinions on TV reality shows?
Why are personal characteristics more important choice criteria for focus groups than interviews?
Under what circumstances would secondary research be particularly useful?
What databases would be useful for determining the demographic characteristics of the population of your home town?
What key words would you use in searching online for information on soft drink consumption among athletes?
Use the secondary research process to explain how you would go about researching the problem of declining enrollment at your college or university.
For what type of research question would popular magazines such as Better Homes and Gardens, Beautiful Home and Designer Today be useful as secondary data sources?
For what type of research questions might government data be helpful?
What would be the benefits of conducting secondary research on why a certain group of students is not enrolling at the university?
Why is credibility such an important issue when conducting secondary research?
Give an example of both secondary and primary data that a researcher could compile about your class.
What is the difference between primary and secondary data?
Why is it important that researchers understand their own stereotypical beliefs and prejudices about people?
Can you think of an example from your culture that explains the difference between masculine versus feminine behavior?
How would uncertainty avoidance affect how individuals in different countries approach an open-ended question on a survey or participate in a focus group?
Give an example of how power distance is exhibited in the classrooms of your country.
How do Hofstede’s cultural dimensions affect marketing research?
Why is it more difficult to conduct secondary research in other countries?
What country would be very dissimilar from your own in terms of culture and language?
Can you think of some consumer preference questions you would need to ask because you currently do not have the necessary information?
What different cultural groups could be researched in the country where you live?
What are some of the reasons why organizations may be unwilling to undertake international marketing research?
Why is it important for a company to be careful when choosing an external research provider?
What is the difference between a syndicated and specialized custom research firm?
Why does the industry contain companies that specialize in providing different types of research services?
Why would a company with an internal consumer research department sometimes commission research from an outside firm?
Why would a company commissioning research be concerned about confidentiality?
What is the purpose of providing detailed budget information?
How does the research proposal form the basis of a contract even when the research is conducted internally?
Why should the research proposal be careful to explain marketing research terms?
What is the relationship between a research problem, objective and question?
Why should a research proposal be written before starting research?
Under what circumstances is not conducting research the right decision?
Give an example of a research question that the local Red Cross organization could use to determine why blood donations are declining. Now state the research question in both an interrogative or declarative style.
What would be an appropriate research question to use to determine which sports should be offered by your school?
How would you describe the difference between internal and external secondary data?
If you were working for a community organization that sponsors basketball leagues for youth and were presented with the problem of decreased participation, what types of internal information should you analyze?
When might it be acceptable not to proceed to primary research after conducting internal secondary research?
Why is developing the research question the most important step in the research process?
Why might a researcher face opposition when she or he challenges assumptions that are held by most company employees?
Showing 3000 - 3100
of 6635
First
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
Last
Step by Step Answers
Get 50% OFF
Claim Now
