Questions and Answers of Marketing Research

What was the “breakthrough” result achieved by Therma-Tru in the Six Sigma in Practice feature based on their Six Sigma training of workers? What principle of quality management did this
Distinguish among consumers, external customers, and internal customers. Illustrate how these concepts apply to a McDonald’s restaurant, a Pizza Hut, or a similar restaurant franchise.
What improvement needs did Gates Corporation identify in the Six Sigma in Practice feature, and what results were obtained from their “plus two Six Sigma class”? How did the changeover project
State and briefly explain the eight fundamental principles of quality management.
What is a process? State some examples in both manufacturing and service.
To what does the term “improvement” refer? Provide some examples of types of improvements.
Explain the concept of learning. What stages comprise a learning cycle?
What are the key determinants of profitability that underlie Six Sigma? How does Six Sigma address these and support the achievement of a competitive advantage?

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