Obtain one of the CPM/PERT programs. Using this program, develop a schedule for the research project described in roleplay exercise 2 that follows.

Exercise 2

Visit the Web page of three of the marketing research firms listed in Table 1.2. What types of research designs have these firms implemented recently?

TABLE 1.2 Top 25 Global Market Research Firms Global Rank 2016 2015 Organization 1 2 3 4 in orx 2=22*2858333 13 14 15 16 20 21 24 1 Nielsen Holdings N.V. Kantar 2 3 4 Ipsos SA*** 5 GfK SE 6 IRI 8 7 9 11 10 12 IMS Health Inc. dunnhumby Westat INTAGE Holdings Inc.** comScore I Wood MacKenzie**** The NPD Group MACROMILL Inc. 13 14 J.D. Power 16 ICF International 17 Video Research Ltd.*** 19 18 20 24 21 25 Decision Resources Group MaritzCX Abt SRBI YouGov ORC International 23 Mediametrie**** Cello Health Parent Country U.S United Kingdom U.S. France Germany U.S. United Kingdom U.S. Japan U.S. Japan U.S. U.S. U.S. United Kingdom U.S. Lieberman Research Worldwide U.S. Rentrak U.S. France United Kingdom United Kingdom U.S. Japan U.S. U.S. Total Number of Countries with Offices and Wholly-owned subsidiaries 106 100 105 87 74 9 29 6 8 24 20 15 13 9 7 3 5 5 3 21 8 3 6 1 3 Global Research Revenue (Millions of U.S. dollars) $6,172.0 $3,710.0 $2,921.0 $1,980.9 $1,712.6 $981.0 $970.5 $509.6 $375.7 $368.8 $364.7 $307.7 $296.0 $273.5 $219.4 $182.2 $167.6 $151.6 $124.4 $122.9 $122.3 $119.8 $116.3 $104.9 2015 $97.2 $22.472.6 Percent of Global Revenue from Outside Home Country 41.6% 79.7% 61.4% 93.1% 75.3% 38.3% 61.7% 3.6% 8.2% 27.3% 58.1% 24.9% 30.7% 33.8% 29.5% 0.0% 28.1% 26.5% 4.1% 71.8% 31.8% 30.9% 15.0% 10.1% 42.0% 55.3%