Question: Usage segmentation targets heavy users, average users, light users or nonusers. Describe campaigns for each of the usage segments for a tanning salon. In your

Usage segmentation targets heavy users, average users, light users or nonusers. Describe campaigns for each of the usage segments for a tanning salon. In your discussion, identify the best communications objective for each of the campaigns and the product positioning strategy that you would use for each segment. Justify your decisions.

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