Question: Formulate a research design for assessing consumer preferences for designer jeans in the United States, Sweden, Hong Kong, and China. Identify the sources of secondary

Formulate a research design for assessing consumer preferences for designer jeans in the United States, Sweden, Hong Kong, and China. Identify the sources of secondary data, decide whether any qualitative research should be carried out, recommend which survey method to use in each country, recommend one or more scaling techniques, develop a questionnaire in English, and suggest appropriate sampling procedures for use in each country.

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