Question: Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning. a breakfast cereals b

Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning.

a breakfast cereals b personal computers (PCs)

c software, games for PCs d lawnmowers e photocopiers f wind turbines.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Research Essentials Questions!