Question: Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning. (a) DVD players (b)

Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning.

(a) DVD players

(b) portable computers

(c) games for PCs and consoles

(d) holidays

(e) wind turbines

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