Question: 1.3 Using your librarys online databases, search through secondary data sources to gather data on the use of celebrities in the promotion of fashion brands.

1.3 Using your library’s online databases, search through secondary data sources to gather data on the use of celebrities in the promotion of fashion brands.

You are conducting a marketing research project to determine the effectiveness of celebrity endorsements in Louis Vuitton Moet Hennessy

(www.lvmh.com). What secondary data sources have you found to be the most useful? As a marketing director at LVMH, how would you use secondary data that describe celebrity endorsement investments to determine whether you should continue to use celebrities in LVMH advertising campaigns?

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