A business is planning to expand internationally. They intend to gradually replace the existing arrangements and set

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A business is planning to expand internationally. They intend to gradually replace the existing arrangements and set up new offices and channels with distributors in the international market. Suggest what information the company’s management would need to make these decisions. How can they gather and evaluate the necessary information? Will the information needs change from country to country?

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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