Comfort Vision (CV) has developed new weekly disposable contact lenses that can focus automatically, enable clear vision

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Comfort Vision (CV) has developed new weekly disposable contact lenses that can focus automatically, enable clear vision at any time of the day or night, and aid nearsightedness or farsightedness. The is variety of lenses is targeted at individuals who are above 38 years of age and have poor eyesight at close or large distances. CV has enlisted the help of some optometrists to look for respondents to try the lenses for two weeks. The respondents would need to be above 38 years of age and could be nearsighted or farsighted. They would need to provide feedback on the ability of the lenses to focus automatically, their clarity of vision at night, their sharpness of vision, and their overall comfort when wearing the lenses. Respondents would be given two pairs of two-week contact lenses, after which they would have to answer some interviewer-administered survey questions related to the new pair of contact lenses. In addition to that, each subject will be gifted a pair of sunglasses worth $200 after completing the survey. Draft a script to use when approaching the subject and inviting the subject to take part in the survey.

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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