Using an Internet search engine of your choice, choose a computer-assisted questionnaire design platform such as SurveyMonkey

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Using an Internet search engine of your choice, choose a computer-assisted questionnaire design platform such as SurveyMonkey® or SmartSurvey®.

Sign up for their free trial plan, and familiarize yourself with the platform and its capabilities.

With each of the following possible features of computer-assisted questionnaire design platforms, briefly relate the specifics on how the platform you have chosen provides the feature. Mention how these features can help in designing surveys that use web interviews.

a. Question-type options (including those using audio and visual media)

b. Web interviews in multiple languages

c. Survey distribution and data collection

d. Reporting and results analysis

e. Integration of the survey platform with popular social media networks

f. Customization of their services and platform features

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Marketing Research

ISBN: 9781292153261

8th Global Edition

Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck

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