Go to your librarys online databases or the internet and look for examples of firms conducting a

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Go to your library’s online databases or the internet and look for examples of firms conducting a marketing research study. There are many examples reported in periodicals such as Advertising Age, Marketing News, Business Week, and Forbes. Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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