Marketing Research(9th Edition)
Authors:
Alvin C. Burns, Ann F. Veeck
In Stock: 1 Left
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Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$118.93
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 0134895126, 978-0134895123
Book publisher: Pearson
Book Price $118.93 : Marketing Research by Alvin C. Burns and Ann F. Veeck is a comprehensive guide designed to provide a deep understanding of marketing research methodologies and applications. In its 9th edition, the book emphasizes the practical implementation of research tools and techniques essential for data-driven decision-making in the corporate environment. Key themes include quantitative and qualitative research methods, data analysis, and the integration of digital marketing insights. The book contains real-world examples and case studies illustrating how companies leverage consumer insights for strategic advantage. The 'solution manual' and 'Answer Key' sections are critical resources for students and professionals navigating complex research queries, providing guided solutions to end-of-chapter problems. The 'table of content' is meticulously arranged to guide readers through topics such as survey design, focus groups, statistical analysis, and the ethical aspects of marketing research. The book has been well-received for its clear explanation of sophisticated concepts like multivariate analysis and data mining, which are crucial for understanding consumer behavior patterns. Its methodical approach coupled with practical assignments makes it a staple in undergraduate and graduate marketing courses. The synergy between theory and practice offered in this book prepares readers not only to comprehend but also to apply these research techniques effectively. The cheap supplementary materials included improve retention of information through affordable methods.
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