Outline the marketing research code for maintaining research integrity.
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Outline the marketing research code for maintaining research integrity.
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Answer A marketing research code for maintaining research integrity serves as a set of guidelines and principles to ensure that research is conducted ethically transparently and in the best interest o...View the full answer
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Related Book For
Marketing Research
ISBN: 9781292153261
8th Global Edition
Authors: Alvin C. Burns, Ronald F. Bush, Ann F. Veeck
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