Question: Using whatever market research techniques are appropriate, define a set of customer attributes for: a. Purchasing books at your college bookstore b. A college registration

Using whatever “market research” techniques are appropriate, define a set of customer attributes for:

a. Purchasing books at your college bookstore

b. A college registration process

c. A hotel room used for business

d. A hotel room used for family leisure vacations For each case, determine a set of technical requirements and construct the relationship matrix for the House of Quality.

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