How has IMC affected buyer/seller relationships, brand image, brand loyalty, and brand awareness?
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How has IMC affected buyer/seller relationships, brand image, brand loyalty, and brand awareness?
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Integrated Marketing Communication IMC is a strategic marketing process which involves coordinating and integrating various communication channels to ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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