E-Business And E-Commerce Management: Strategy Implementation And Practice 4th Edition Dave Chaffey - Solutions

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6 Suggest three key measures that indicate the contribution of an e-commerce site to overall business performance for a company with online and offline presence.
5 Why are conversion and attrition rates important in evaluating the performance of an e-commerce site?
4 Explain the following terms and suggest which is the most useful in measuring the effectiveness of a web site.(a) hit(b) page impression(c) site visit.
3 Analyse the advantages and disadvantages of a soft versus hard web site launch.
2 Data migration is often overlooked in implementation planning. Explain what data migration is and explain when it may need to occur for creation of an e-commerce site for an existing business.
1 You are developing a testing plan for an e-commerce site. Outline five key aspects of the site you would test.
4 Choose an example of a simple brochureware web site. Develop an implementation plan for this site, recommending development techniques that will be used to enhance the site.
3 Discuss the balance of using a web site and traditional methods for marketing research.
2 Develop a plan for measuring the marketing effectiveness of an e-commerce site.
1 Write a report to a manager recommending particular techniques that should or should not be implemented on an e-commerce site. Examples may include frames, Flash or Shockwave plug-ins, JavaScript, Java and active server pages.
8 What are the elements of a budget for an e-commerce site enhancement?
7 What are the main elements of an e-commerce site measurement plan?
6 What are the issues for managers of content management?
5 Summarize the advantages and disadvantages of the different changeover methods.
4 What are the objectives of testing? How do these relate to an e-commerce site?
3 Distinguish between static and dynamic content and methods of achieving them.
2 What are the risks of launching a new e-commerce site if implementation is not conducted effectively?
1 Summarize how the activities involved with implementation and maintenance relate to analysis and design activities in previous chapters.
2 Using the case study, characterize Amazon’s approach to marketing communications.3 Explain what distinguishes Amazon in its uses of technology for competitive advantage.4 How does the Amazon ‘culture of metrics’differ from that in other organizations from your experience.
1 By referring to the case study, Amazon’s web site for your country and your experience of Amazon offline communications evaluate how well Amazon communicates its core proposition and promotional offers.
7 How do the attributes of a secure e-commerce site differ from customer and company viewpoints?8 Explain the relationship between analysis, design and implementation for an e-commerce site.
6 Outline the different types of services that need to be provided by different servers on an e-commerce site based on the three-tier client–server system.
5 Describe the stages of data modelling with reference to a database for an e-procurement system.
4 Explain the stages involved in use-case analysis with reference to a customer placing an order online.
3 Explain the concept of task analysis with reference to a customer placing an order online.
2 What is meant by ‘user-centred design’?
1 Summarize the purpose of process analysis.
5 Assess the success of e-tailers in designing secure e-commerce systems.
4 How can the concept of customer orientation be translated into e-commerce site design?
3 Write a report summarizing the characteristics of a web site with good usability.
2 Write an essay on the significance of workflow systems to e-business, illustrating your answer with examples of organizations of your choice.
1 Write a plan for the analysis and design of an e-commerce site, recommending which aspects of process and data analysis should be conducted and explaining how they should be integrated.
8 Summarize the characteristics of a usable web site according to Jakob Nielsen(www.useit.com).
7 Explain the notation used for use-case analysis.
6 Explain the concepts of digital keys and digital signatures and how they relate.
5 What are the four requirements of a secure e-commerce site?
e-commerce system?
4 What are legacy data and what are the options for their incorporation into an
3 What are workflow analysis and workflow management systems?
2 Distinguish between process analysis and data analysis.
1 What are the risks if analysis and design are not completed adequately?
1 Summarize the change in security model needed to protect corporate assets.
2 Compare the quality of the online customer experience of dabs.com by visiting the site and those of its competitors such as www.ebuyer.com and www.euroffice.com. Explain the categories of criteria you have used to make your assessment.
1 The management of dabs.com has invested in several major upgrades to its online presence in order to improve the online customer experience.Assess the reasons for the need to invest in site upgrades by referring to the dabs.com example. To what extent do you think major, regular site upgrades are
8 You are project manager of an e-procurement implementation. How would you maximize acceptance of the new system among staff?
7 Prioritize, with justification, your recommendations for outsourcing these functions:e-commerce strategy, e-commerce hosting, e-commerce content updating.
6 Name four approaches a company can take to increase retention of technical staff.
5 Explain the concept of the virtual organization. What are the advantages over a traditional organization?
4 Explain how knowledge management differs from information management.
3 A company has implemented a brochureware site without any changes to managerial or organizational structure. They are now seeking to achieve one-third of their revenues via the web site. What changes to managerial and organizational structure would you suggest?
implementation.
2 Summarize the main human-resource requirements for an e-commerce
1 Explain what prototyping is and why it may be used on an e-commerce implementation.
7 Write a report on how the knowledge within a company can be better managed. Refer to particular technologies and procedures for managing explicit and tacit knowledge.8 Assess the merits of virtualization in an organization of your choice.
feasibility of this approach.
6 You are the HR manager at a new-media design agency and are evaluating the use of overseas contract workers to help on projects. Write a report summarizing the
5 Develop a change management plan for a company you are familiar with.
4 ‘High turnover of technical staff is a fact of life in a buoyant job market and there is little that can be done to reduce turnover.’ Discuss.
3 Contrast the project management stages involved with sell-side and buy-side e-commerce implementations (referring to Chapters 11 and 12 will help with this question).
2 ‘Total outsourcing of e-business operations is the best method to overcome the skills shortage.’ Discuss.
1 Write an essay on approaches to managing e-business change.
8 What are some of the risks of e-business change, and how can they be managed?
7 Which type of organizational culture is most amenable to e-business-related change?
6 What alternative approaches are there to structuring e-commerce within an organization?
5 Describe four different approaches to retaining staff.
4 Explain the role of prototyping in developing a sell-side e-commerce solution.
3 Outline the main stages of a sell-side e-commerce implementation.
2 What approaches must managers take to achieve change management successfully?
1 Summarize the main types of change that need to be managed during introduction of e-business.
2 Which solutions does Nathan Wallace describe as being effective for overcoming these problems?
1 What does this case study suggest are the main challenges for different stages of introducing a wiki or other Web 2.0 approaches in a large organization?
3 Discuss the need for a concept such as BPM when all new information systems and e-business initiatives are ultimately driven by process improvement.
2 Summarize the benefits for BPM discussed in the article.
1 How does the article suggest that business thinking and practice has evolved since the exhortations for business process re-engineering in the 1990s?
7 How can an e-commerce site be used to inform new product development?8 What is a legacy system and what is its relevance to CRM?
6 Explain three factors that will influence the balance of online and offline web-site promotion for an organization.
5 Outline four different methods of building web-site traffic.
4 With reference to customer acquisition and retention, explain two goals for each required by an e-commerce site manager.
3 What different types of searching behaviour are exhibited by online users and what are the implications for someone responsible for traffic building on a site?
2 You are the e-commerce manager for a B2C site. Write an explanation to be included in a report to the managing director of why a permission marketing approach is required.
1 Explain the concept of mixed-mode buying with reference to a pureplay e-commerce bookseller.
8 Recommend a CRM data and application architecture for a B2C company that provides integration with related legacy systems.
7 Assess whether a multi-vendor or single (limited number) vendor strategy is best for the implementation of e-CRM systems.
6 Examine the benefits and disadvantages of personalization, community building and direct e-mail. For an organization of your choice recommend a suitable balance between these e-marketing tools.
5 Examine the relationship between customer satisfaction, loyalty and sales in relation to a pureplay e-commerce site.
4 Explain, using examples, typical differences between a traffic-building campaign for a B2B and a B2C company.
3 Show how an understanding of the online buying process can be used to revise marketing communications.
2 Evaluate the current communications mix for an online e-tailer and make recommendations for future communications to achieve customer acquisition and retention.
1 On what basis should marketing managers decide on the communications mix for an e-commerce site?
8 What are the management issues in managing data and applications integration in CRM?
7 How can an e-commerce site be used to achieve extension in CRM?
6 What is the difference between personalization and mass customization?
5 Explain a range of techniques for attracting repeat visits to a web site.
4 Explain why mixed-mode buying needs to be understood by those managing an e-commerce site.
3 Summarize the main types of online marketing communications for traffic building.
2 Outline the differences between permission marketing and interruption marketing including reference to the terms ‘opt-in’ and ‘opt-out’.
1 What are the goals of acquisition and retention in an online context?
1 Based on the case study and your own research on competitors, summarize the strategic approaches which have helped Tesco.com achieve success online.
8 Outline how the electronic medium requires different tactics for effective marketing communications.
7 What do the concepts of reintermediation and disintermediation imply for the tactics a company employs for the Promotion and Place elements of the marketing mix?

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E-Business And E-Commerce Management: Strategy Implementation And Practice 4th Edition Dave Chaffey - Solutions

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