Identify key milestones at which certain progress steps are to be met. Then, design strategic and operating

“dashboards” that will provide the necessary information for the top management team to monitor—and if necessary, take steps to change—the marketing performance of the product or business once your plan is rolled out. For the operating dashboard, identify what information is to be provided, to whom, how often, and at what levels of aggregation. The operating dashboard should link to critical success factors identified earlier and should also measure any key variable costs subject to short-term control.