Interview five consumers who have recently attended a high school sporting event, five consumers who have recently

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Interview five consumers who have recently attended a high school sporting event, five consumers who have recently attended a college sporting event, and five who have recently attended any professional sporting event. Ask them to identify why they attended this event and what benefits they were looking for. Were their needs met?

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Related Book For  answer-question

Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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