Interview the director or manager of ticket sales for a professional organization or collegiate sports program to
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Interview the director or manager of ticket sales for a professional organization or collegiate sports program to determine their sales process. How closely does their sales process follow the strategic selling process outlined in this chapter?
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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