What is meant by the term sports involvement from the perspective of sports participants? How is sports

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What is meant by the term sports involvement from the perspective of sports participants? How is sports involvement measured and used in the development of the strategic marketing process?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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What is meant by the term sports involvement from the perspective of sports participants? How is sports

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Sports Marketing A Strategic Perspective

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