What is the major role of each facet of the promotional mix as discussed in the chapter?
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What is the major role of each facet of the promotional mix as discussed in the chapter?
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The major role of each facet of the promotional mix is as follows 1 Advertising Advertising plays a ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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