Discuss the idea of drawing separate demand curves for different market segments. It seems logical because each

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Discuss the idea of drawing separate demand curves for different market segments. It seems logical because each target market should have its own marketing mix. But won’t this lead to many demand curves and possible prices? And what will this mean with respect to discounts and varying prices in the marketplace? Will it be legal? Will it be practical?
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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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