Explain the concept of communality in factor analysis. How is it related to the concept of factor
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Explain the concept of communality in factor analysis. How is it related to the concept of factor loadings?
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A researcher may wish to know how much a single variable has in common with all facto...View the full answer
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Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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