Exploring Marketing Research(11th Edition)
Authors:
Barry J. Babin, William G. Zikmund
In Stock: 1 Left
Shipment time
Expected shipping within 2 - 3 DaysPopular items with books
Total Price:
$76.94
Solution Manual Includes
Price:
$9.99
Book details
ISBN: 1305263529, 9781305263802, 1305263804, 9781305831247 , 978-1305263529
Book publisher: Cengage Learning
Book Price $76.94 : Exploring Marketing Research by Barry J. Babin and William G. Zikmund is a comprehensive guide that offers in-depth exploration into the methodologies and intricacies of marketing research. The 11th edition builds on Zikmund's legacy of combining academic depth with practical applications, providing essential insights into both quantitative and qualitative research techniques. The book serves as a detailed resource for understanding data analysis, survey design, and sampling methods. Vital concepts such as the scientific method, validity, reliability, and ethical considerations in research are presented with clarity. The authors cleverly integrate examples throughout the chapters, which helps illuminate complex theories and points discussed in the solution manual. The Answer Key provided at the end of chapters helps reinforce learning objectives and ensures comprehension of key concepts covered in the text. The comprehensive table of contents makes it easy for readers to navigate through topics such as consumer behavior analysis, market segmentation, and forecasting. The text's reception has been positive, particularly for its accessible writing style and the practical application tips it offers to students and professionals alike. As a result, the book is a staple in understanding how to effectively conduct rigorous marketing research. LSI terms in marketing, market share analysis, strategic planning, and data analytics help broaden the context of marketing decisions, enhancing both academic and real-world application. This book is paired with a cheap online solution manual that enhances interactive student learning.
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