Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced

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Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced by some reference group for some product. What are the implications of such behavior for marketing managers?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 06, 2018 09:38 AM

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Illustrate how the reference group concept may apply in practice by explaining how you personally are influenced

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Reference groups are discussed in section Social Influences Aff...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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