What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?
Question:
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 50% (12 reviews)
Intangibles are experiencebased products that cannot be touched The basic m...View the full answer
Answered By
Rayan Gilbert
I have been teaching since I started my graduation 3 years ago. As a student, working as Teacher/PA has been tough but made me learn the needs for student and how to help them resolve their problems efficiently. I feel good to be able to help out students because I'm passionate about teaching. My motto for teaching is to convey the knowledge I have to students in a way that makes them understand it without breaking a sweat.
5.00+
1+ Reviews
10+ Question Solved
Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
Question Posted:
Students also viewed these Marketing questions
-
How Different Is Business-to-Business Marketing? Many business-to-business marketing executives lament the challenges of business-to-business marketing, maintaining that many traditional marketing...
-
Many business to business marketing executives lament the challenges of business-to business marketing, maintaining that many traditional marketing concepts and principles do not apply. For a number...
-
Write a paper that answers the following questions. Use the contemporary economic issue within your country or the world that you selected earlier in the course to inform your answers. What is the...
-
Please complete the Web case that covers material discussed in this chapter at www.cengage.com/accounting/Gibson. Youll be using Thomson ONE Business School Edition, a powerful tool that combines a...
-
The accompanying table shows, for 1,000 forecasts of earnings per share made by financial analysts, the numbers of forecasts and outcomes in particular categories (compared with the previous year)....
-
The following information is available on the Vanier Corporation: BALANCE SHEET AS OF DECEMBER 31, 20X6 (IN THOUSANDS) INCOME STATEMENT FOR 20X6 (IN THOUSANDS) Credit sales..$8,000 Cost of goods...
-
Below is a frequency distribution table for a hypothetical variable: a. How many of the scores for this variable have the value 70 ? b. What percentage of the scores has the value of 30 ? Value f%...
-
A firm purchased copper pipes a few years ago at $ 10 per pipe and stored them, using them only as the need arises. The firm could sell its remaining pipes in the market at the current price of $ 9....
-
Assembly Line with Indexed Components What happen if we need two specific components to start the service (index has to match)? E.g., assembling of a car with both left and right doors. Assume the...
-
Acme Parts runs a small factory and employs workers who are paid one of three hourly rates depending on their shift: first shift, $17 per hour; second shift, $18.50 per hour; third shift, $22 per...
-
What types of products are bought and sold in business-to-business markets?
-
What is the service continuum? What are good-dominated services, equipment- or facility-based services, and people-based services?
-
Mount Snow operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 16% return on investment on the companys $...
-
CPM is ______________ a method.
-
A goal of queuing theory is to find the best service level for an organization. a. True b. False
-
What did the CAB regulate? Why?
-
Discuss the importance of resource leveling.
-
If activity A is not on the critical path, then the slack for A will equal a. LF - EF. b. EF - ES. c. 0. d. all of the above.
-
Find x , y , and z . (x, y, z) = e -(x2+y2+z2)
-
Use the T account for Cash below to record the portion of each of the following transactions, if any that affect cash. How do these transactions affect the companys liquidity? Jan. 2 Provided...
-
You are a management consultant advising top management at Boeing. It is 1993 and the airline industry is in a slump, but early indications are that things will improve greatly in a few years. What...
-
It is late 1998, and Boeing has had to announce drastic cutbacks, with little improvement likely before five years, and Boeings stock has collapsed and Airbus is charging ahead. What do you recommend...
-
It is 2005, and you have been brought in as vice president of sales. What do you propose to counter the aggressive and successful efforts of Airbus to win customers?
-
How do advanced scenario planning methodologies, such as probabilistic forecasting, sensitivity analysis, and scenario stress-testing, inform the development of robust, adaptive visions that are...
-
How can leaders sustain momentum and relevance around visionary visions amidst evolving external environments, internal dynamics, and competing priorities, fostering adaptability, resilience, and...
-
What cognitive processes underlie the formulation of visionary narratives, and how can leaders leverage storytelling techniques to evoke emotional resonance, foster buy-in, and drive transformative...
Study smarter with the SolutionInn App