List several media that might be effective for reaching consumers in a developing nation with low per

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List several media that might be effective for reaching consumers in a developing nation with low per capita income and a high level of illiteracy. Briefly discuss the limitations and advantages of each medium you suggest.

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 06:32 AM

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List several media that might be effective for reaching consumers in a developing nation with low per

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In general radio is likely to be an important media alternative in a developing nation with low per ...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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