Prepare a position statement either agreeing or disagreeing that the experiment is consistent with good ethical practice.

No-Charge Electronics owner Buzz Auphf wants to know how much product failure affects customer loyalty, so he hires a market researcher to conduct research to examine the question of “how do current customers react to different levels of product failure?”The researcher designs an experiment to examine the causal effect of product failure on customer purchase intentions, satisfaction, and loyalty. The experiment involves subjects downloading a product that will enhance their computer’s graphics capability. In the low failure condition, nothing happens to the computer, but in the high failure condition, nasty stuff happens. Subject’s computers in this treatment go into an infinite loop of obscene graphical images until a message arrives indicating that a severe virus has infected their computers, and this goes on for forty-five minutes with no remedy. At that time, a debriefing message pops up telling subjects that it was all part of an experiment and that nothing is wrong with their computers.