Recessions (when consumers incomes fall) strongly affect FedExs revenue, but have less of an effect on Heinzs

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Recessions (when consumers’ incomes fall) strongly affect FedEx’s revenue, but have less of an effect on Heinz’s revenue. Both firms’ revenues vary seasonally. What regression specifications would you suggest using to forecast revenue for FedEx and for Heinz? Why might these specifications differ?

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Managerial Economics And Strategy

ISBN: 9780134899701

3rd Edition

Authors: Jeffrey M. Perloff, James A. Brander

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