Question: Should marketing managers, or business managers in general, refrain from producing profitable products that some target customers want but that may not be in their

Should marketing managers, or business managers in general, refrain from producing profitable products that some target customers want but that may not be in their long-run best interest? Should firms be expected to produce “good” but less profitable products? What if such products break even? What if they are unprofitable but the company makes other profitable products—so on balance it still makes some profit? What criteria are you using for each of your answers?

Step by Step Solution

3.50 Rating (157 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Most students have some feelings on the matter but relatively little fiscal sense about the impact o... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (2 attachments)

PDF file Icon

1441_6054778b31ede_638563.pdf

180 KBs PDF File

Word file Icon

1441_6054778b31ede_638563.docx

120 KBs Word File

Students Have Also Explored These Related Marketing Strategy Planning Questions!

Related Book